The Message Bible translation was created by Eugene Peterson. This translation uses language that matches today's vernacular and phrasing. The site was built to reflect the sensibilities of this product and its translator.
The design aesthetic is a mix of modern typography, a natural color palette, and prominent photography. Features include a showcase of the translation, product highlights, endorsement, and various calls for user engagement. The site was created to coincide with other marketing efforts. The structure and focus were determined after a comparative analysis.
