FTX
Crossfit

Role: UX

URL: ftxcrossfit.com

 

FTX is a Crossfit facility in the Wheaton area. This was a freelance project that I worked on along-side other freelancers; including a designer, a photographer, and a developer.

The site has a strong visual presence, employing a black and white color palette, high contrast photography, and a gritty texture. These elements all go hand in hand with the culture of Crossfit. This site was created at the opening of the facility and has continued to serve as a promotion to potential customers and as a communication point with current members.